Similar app to Captured
I first saw the Google real-time display offering with their Nike partnership during the 2014 World Cup. The partnership featured the first instance of Google testing their real-time display delivery platform at scale with 8 different real-time activations displayed in 15 different countries recreating key moments through the lens of Nike’s Risk Everything campaign.
Nike athletes were digitized into the Risk Everything creative and fans were able to remix and share key moments. The results were two million fan interactions across 200 countries by the end of the World Cup.
With the kick-off of Football season tonight we are now seeing a collaboration between EA Sports and Google to provide real time animated Gifs that are easily sharable. The catch, this is not happening in a social channel, this is served to fans browsing sports-related sites such as the bleacher report through Google’s ad display network.
The campaign will feature…
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